1. Investigating Small Business

1.1 Enterprise & Entrepreneurship

1.1.1 The Dynamic Nature of Business

1.1.2 Risk & Reward

1.1.3 The Role of Business Enterprise

1.2 Spotting a Business Opportunity

1.2.1 Customer Needs

1.2.2 Market Research

1.2.3 Market Segmentation

1.2.4 The Competitive Environment

1.3 Putting a Business Idea into Practice

1.3.1 Business Aims & Objectives

1.3.2 Sales Revenue & Costs

1.3.3 Profits & Profit Margins

1.3.4 Breakeven Point

1.3.5 Cash & Cash-flow Forecasts

1.3.6 Sources of Business Finance

1.4 Making the Business Effective

1.4.1 The Options for Start-up & Small Businesses

1.4.2 Business Location

1.4.3 The Marketing Mix

1.4.4 Business Plans

1.5 Understanding External Influences on Business

1.5.1 Business Stakeholders

1.5.2 Technology & Business

1.5.3 Legislation & Business

1.5.4 The Economy & Business

1.5.5 External Influences

2. Building a Business

2.1 Growing the Business

2.1.1 Internal (Organic) Business Growth

2.1.2 External (Inorganic) Business Growth

2.1.3 Public Limited Companies (plc)

2.1.4 Sources of Finance for Growing Businesses

2.1.5 Changes in Business Aims & Objectives

2.1.6 Business & Globalisation

2.1.7 Barriers to International Trade

2.1.8 Competing Internationally

2.1.9 Ethics, the Environment & Business

2.2 Making Marketing Decisions

2.2.1 Product

2.2.2 Price

2.2.3 Promotion

2.2.4 Place

2.2.5 Using the Marketing Mix to make Business Decisions

2.3 Making Operational Decisions

2.3.1 Business Operations

2.3.2 Working with Suppliers

2.3.3 Managing Quality

2.3.4 The Sales Process

2.4 Making Financial Decisions

2.4.1 Business Calculations

2.4.2 Understanding Business Performance

2.5 Making Human Resource Decisions

2.5.1 Organisational Structures

2.5.2 Effective Recruitment

2.5.3 Effective Training & Development

2.5.4 Motivation