The Role of Entrepreneurs
- An entrepreneur is a person who is willing and able to create a new business idea or invention and takes risks in pursuing success
- Successful entrepreneurs can identify and pursue opportunities, create value for customers and build thriving businesses
- Successful entrepreneurs can identify and pursue opportunities, create value for customers and build thriving businesses
- These individuals bring a unique entrepreneurial spirit into the business, which helps drive it forward and expand
- Howard Schultz was hired by Starbucks in 1982 as Director of Retail Operations and Marketing. He later left to start his own coffee company, but returned to Starbucks in 1987 as CEO. Under his leadership, Starbucks expanded globally and became one of the most recognised brands in the world
- Marissa Mayer was brought in to lead Yahoo! in 2012 as CEO. She implemented several initiatives to revitalise the struggling company, including acquisitions, product improvements, and a renewed focus on mobile
- Entrepreneurs fulfil important roles in business
- Organising resources, including finance, facilities, people and equipment
- Making decisions, both at the start and throughout the life of a business
- Taking risks to maximise returns and maintain a competitive advantage
What do Entrepreneurs do?
They Organise Resources |
They make Business Decisions |
They take Risks |
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